About us

What if there was a brand who embraced who you are? 

That celebrated your uniqueness.

That created fabrics, garments. 

A complete movement around it. 

That factored your unique body type when it made clothes for you.

Clothes that took the weather, the wear and tear they would be subjected to, 

the humidity of the country we live into consideration.

What if that brand asked, why luxury and refined sensibilities should only be associated with international brands? 

And it married these very attributes with the superior quality of Indian craftsmanship.

What if you didn’t have to choose between who you are and who you want the world to see. 

Because it created a special range of garments to appeal to the very essence of you.

Made for the Indian in you. 

Made for the core of you.

That’s what we are.